Middle East spending on Customer Relationship Management (CRM) is set to increase in 2013, according to Sage Software, the leading global supplier of ERP, CRM and HRM solutions to medium and large organisations.
The company added that CRM
expenditures in the region tend to focus on campaign management, sales
force automation (SFA), contact centre, enhancing customer experience
and business forecasting, as businesses try to build a competitive edge
amidst the steadying economy.
UAE
companies need accurate and detailed insight on the performance of the
business and employees at any given time so they can take advantage of
any increase in demand and/or workload that improving trading conditions
may present.
As such, scenario planning and sales forecasting have become the priority for executives as they need to accurately capture a large enough spread of possible outcomes to cover future uncertainties. By adopting Sage Software's CRM solutions, companies can accelerate out of the downturn by automating cashflow and collection management, getting detailed insight on business and staff performance, and responding to changing customer needs and demands, among others.The primary features of 'Sage CRM' focus on allocating leads to sales personnel, measuring activities and timelines involved in a sales process, accurate and complete forecasting, performance tracking, and uninterrupted support to customers. The solution also addresses the information management aspect of the business by facilitating a centralised database of all customers and their activity history. Furthermore, 'Sage CRM' also offers customer care, mobile solutions, application integration, productivity tools, and Microsoft Outlook integration.
"A business can grow and profit during a recession if it understands the underlying dynamics of the marketplace. The challenge is for businesses to respond to changes in buying behavior in a timely and direct fashion. Sage CRM can open up opportunities for UAE companies to leverage a web-based tool to define processes and implement them with workflow and alerts capability, while integrating with outlook for Calendar, Task and Emails. Our efforts to increase awareness on the benefits of our CRM solutions is in line with our aims to help companies adequately support vital processes via convenient storage and access to information about customers across different company departments".
As such, scenario planning and sales forecasting have become the priority for executives as they need to accurately capture a large enough spread of possible outcomes to cover future uncertainties. By adopting Sage Software's CRM solutions, companies can accelerate out of the downturn by automating cashflow and collection management, getting detailed insight on business and staff performance, and responding to changing customer needs and demands, among others.The primary features of 'Sage CRM' focus on allocating leads to sales personnel, measuring activities and timelines involved in a sales process, accurate and complete forecasting, performance tracking, and uninterrupted support to customers. The solution also addresses the information management aspect of the business by facilitating a centralised database of all customers and their activity history. Furthermore, 'Sage CRM' also offers customer care, mobile solutions, application integration, productivity tools, and Microsoft Outlook integration.
"A business can grow and profit during a recession if it understands the underlying dynamics of the marketplace. The challenge is for businesses to respond to changes in buying behavior in a timely and direct fashion. Sage CRM can open up opportunities for UAE companies to leverage a web-based tool to define processes and implement them with workflow and alerts capability, while integrating with outlook for Calendar, Task and Emails. Our efforts to increase awareness on the benefits of our CRM solutions is in line with our aims to help companies adequately support vital processes via convenient storage and access to information about customers across different company departments".
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